Zuzana Pokrivcakova

Senior UX Researcher at Cisco

Zuzana Pokrivcakova is a Senior UX Researcher at Cisco with over five years of experience across SaaS and banking. She specializes in qualitative and mixed‑method research and brings a marketing mindset to her practice—turning data into clear stories that influence teams and drive measurable results.


Her mantra is simple: customer‑centric solutions backed by KPIs. Zuzana builds systems that make research more effective and scalable, and she’s on a mission to empower product managers and designers to confidently run their own research.


Talk: How to Make Your Work Impossible to Ignore: Turning Research into Influence — Why visibility matters, how to showcase research so it drives decisions, and lessons from scaling UXR at Slido (acquired by Cisco). Expect practical ways to amplify research impact and a teaser on building a business case for a research repository.

  • Solo researchers or small teams wondering how much documentation is enough
  • Researchers stuck in readouts and reports asking, “What more can I do?”
  • Growing research teams looking to scale impact and influence
  • Researchers and designers hesitant to self‑promote but seeking visibility
  • Anyone building the case for investing in a research repository

Donation Methods

If you liked what you got from Zuzana, feel free to donate to him by using either of the methods below

Event Schedule

Our Events Schedule Plan

12.30 PM - 2.30 PM
Schedule Day 01 - First Sessions with Kate Towsey & Maddalena Zampitelli

Mushroom Kingdom

Welcome to the Mushroom Kingdom! Our kickoff talks that turn design into real impact.

3.30 PM - 4.45 PM
Schedule Day 01 - Second Sessions with Odette Jansen & Noelle Lansford

Yoshi Island

Yoshi Island dives deeper into UX challenges. Master design systems and stakeholder communication.

5.00 PM - 6.15 PM
Schedule Day 01 - Final Sessions with Jeremy Miller & Jennifer Blatz

Bowsers Castle

Bowser's Castle Final frontier! Master networking and face challenges that unlock your greatest UX potential.

  • 1:45PM - 2:30PM
Workshop from Amanda Gelb
  • 1:15PM - 1:45PM
Turning Research into Influence
  • 3:30PM - 4:00PM
From Invisible to Irresistible
  • 4:15PM - 4:45PM
Beyond the Application
  • 5:30PM - 6:30PM
Panel Talk
12.30 PM - 2.30 PM

Green Hill Zone

Green Hill Zone - Accelerate your UX career! Master AI-era portfolios, strategic decisions, and impact metrics.

3.30 PM - 4.45 PM

Labyrinth Zone

Labyrinth Zone - Navigate complex UX challenges! Master stakeholder influence and workload mindset strategies.

5.00 PM - 6.15 PM

Final Zone

Final Zone - Ultimate UX challenge! Master AI personality design and instant conversion optimization fixes.

  • 1:45PM - 2:30PM
Workshop from Nina Weber
  • 1:15PM - 1:45PM
The AI map
  • 3:30PM - 4:00PM
Building a customer-centric culture
  • 4:15PM - 4:45PM
User Centric Product Development
  • 5:30PM - 6:30PM
Panel Talk
12.30 PM - 2.30 PM

The Temple of Time

The Temple of Time - Sacred space for deep UX wisdom! Explore solo business, non-traditional careers, and research.

3.30 PM - 4.45 PM

Gerudo Desert

Gerudo Desert - Where resilient UX thrives! Learn systems wisdom from trees and pioneer research foundations.

5.00 PM - 6.15 PM

Hyrule Castle

Hyrule Castle - Strategic UX pinnacle! Master systems wisdom and transform organizations through design thinking.

  • 1:45PM - 2:30PM
Workshop from Jeremy Miller
  • 1:15PM - 1:45PM
Panel Talk
  • 3:30PM - 4:00PM
Greater Good
  • 4:15PM - 4:45PM
From Chaos to Clarity
  • 5:30PM - 6:30PM
The Invisible Rules of UX Careers
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