Vitaly Friedman

Vitaly Friedman

Founder of SmashingMag

Vitaly loves beautiful content and does not give up easily. Born in Minsk, Belarus, he studied computer science and mathematics in Germany. While writing algebra proofs and preparing for software engineering at nights in the kitchen, at the same time he discovered passion for typography, interface design and writing. After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine back in 2006, a leading online magazine for designers and developers. His curiosity drove him from interface design to front-end to performance optimization to accessibility and back to user experience over all the years.


Vitaly is the author, co-author and editor of Smashing Books, and a curator of Smashing Conferences. He is the UX lead with the European Parliament and Smashing Magazine (www.smashingmagazine.com) and front-end/UX consultant in Europe and abroad, working with large and small companies and organizations like Haufe-Lexware, Axel-Springer and others.


He also runs Measure UX (https://measure-ux.com) and Smart Interface Design Patterns (https://smart-interface-design-patterns.com), friendly video courses on UX and design patterns, along with a live UX training for passionate UX and product designers.


Donation Methods

If you liked what you got from Vitaly, feel free to donate to him by using either of the methods below

Event Schedule

Our Events Schedule Plan

12.30 PM - 2.30 PM
Schedule Day 01 - First Sessions with Kate Towsey & Maddalena Zampitelli

Mushroom Kingdom

Welcome to the Mushroom Kingdom! Our kickoff talks that turn design into real impact.

3.30 PM - 4.45 PM
Schedule Day 01 - Second Sessions with Odette Jansen & Noelle Lansford

Yoshi Island

Yoshi Island dives deeper into UX challenges. Master design systems and stakeholder communication.

5.00 PM - 6.15 PM
Schedule Day 01 - Final Sessions with Jeremy Miller & Jennifer Blatz

Bowsers Castle

Bowser's Castle Final frontier! Master networking and face challenges that unlock your greatest UX potential.

  • 1:45PM - 2:30PM
Workshop from Amanda Gelb
  • 1:15PM - 1:45PM
Sponsored talk from Condens
  • 3:30PM - 4:00PM
From Invisible to Irresistible
  • 4:15PM - 4:45PM
Beyond the Application
  • 5:30PM - 6:30PM
Panel Talk
12.30 PM - 2.30 PM

Green Hill Zone

Green Hill Zone - Accelerate your UX career! Master AI-era portfolios, strategic decisions, and impact metrics.

3.30 PM - 4.45 PM

Labyrinth Zone

Labyrinth Zone - Navigate complex UX challenges! Master stakeholder influence and workload mindset strategies.

5.00 PM - 6.15 PM

Final Zone

Final Zone - Ultimate UX challenge! Master AI personality design and instant conversion optimization fixes.

  • 1:45PM - 2:30PM
Workshop from Nina Weber
  • 1:15PM - 1:45PM
The AI map
  • 3:30PM - 4:00PM
Building a customer-centric culture
  • 4:15PM - 4:45PM
User Centric Product Development
  • 5:30PM - 6:30PM
Panel Talk
12.30 PM - 2.30 PM

The Temple of Time

The Temple of Time - Sacred space for deep UX wisdom! Explore solo business, non-traditional careers, and research.

3.30 PM - 4.45 PM

Gerudo Desert

Gerudo Desert - Where resilient UX thrives! Learn systems wisdom from trees and pioneer research foundations.

5.00 PM - 6.15 PM

Hyrule Castle

Hyrule Castle - Strategic UX pinnacle! Master systems wisdom and transform organizations through design thinking.

  • 1:45PM - 2:30PM
Workshop from Jeremy Miller
  • 1:15PM - 1:45PM
Panel Talk
  • 3:30PM - 4:00PM
Greater Good
  • 4:15PM - 4:45PM
From Chaos to Clarity
  • 5:30PM - 6:30PM
The Invisible Rules of UX Careers
Sponsors

Thanks to our Sponsors