Theo Johnson

Theo Johnson

Theo Johnson

Assistant Director, Strategy

Theo is a Assistant Director, Strategy with 6+ years of experience in enterprise AI, B2B, and SaaS, leading impactful generative and evaluative research that drives product strategy and business results. With a background in Human-Computer Interaction and a passion for mentoring through ADPList, Theo brings a thoughtful, strategic lens to research that empowers teams and improves user experiences at scale.


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Event Schedule

Our Events Schedule Plan

12.30 PM - 2.30 PM
Schedule Day 01 - First Sessions with Kate Towsey & Maddalena Zampitelli

Mushroom Kingdom

Welcome to the Mushroom Kingdom! Our kickoff talks that turn design into real impact.

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3.30 PM - 4.45 PM
Schedule Day 01 - Second Sessions with Odette Jansen & Noelle Lansford

Yoshi Island

Yoshi Island dives deeper into UX challenges. Master design systems and stakeholder communication.

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5.00 PM - 6.15 PM
Schedule Day 01 - Final Sessions with Jeremy Miller & Jennifer Blatz

Bowsers Castle

Bowser's Castle Final frontier! Master networking and face challenges that unlock your greatest UX potential.

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  • 1:45PM - 2:30PM
Workshop from Amanda Gelb
  • 1:15PM - 1:45PM
Sponsored talk from Condens
  • 3:30PM - 4:00PM
From Invisible to Irresistible
  • 4:15PM - 4:45PM
Beyond the Application
  • 5:30PM - 6:30PM
Panel Talk
12.30 PM - 2.30 PM

Green Hill Zone

Green Hill Zone - Accelerate your UX career! Master AI-era portfolios, strategic decisions, and impact metrics.

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3.30 PM - 4.45 PM

Labyrinth Zone

Labyrinth Zone - Navigate complex UX challenges! Master stakeholder influence and workload mindset strategies.

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5.00 PM - 6.15 PM

Final Zone

Final Zone - Ultimate UX challenge! Master AI personality design and instant conversion optimization fixes.

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  • 1:45PM - 2:30PM
Workshop from Nina Weber
  • 1:15PM - 1:45PM
The AI map
  • 3:30PM - 4:00PM
Building a customer-centric culture
  • 4:15PM - 4:45PM
User Centric Product Development
  • 5:30PM - 6:30PM
Panel Talk
12.30 PM - 2.30 PM

The Temple of Time

The Temple of Time - Sacred space for deep UX wisdom! Explore solo business, non-traditional careers, and research.

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3.30 PM - 4.45 PM

Gerudo Desert

Gerudo Desert - Where resilient UX thrives! Learn systems wisdom from trees and pioneer research foundations.

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5.00 PM - 6.15 PM

Hyrule Castle

Hyrule Castle - Strategic UX pinnacle! Master systems wisdom and transform organizations through design thinking.

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  • 1:45PM - 2:30PM
Workshop from Jeremy Miller
  • 1:15PM - 1:45PM
Panel Talk
  • 3:30PM - 4:00PM
Greater Good
  • 4:15PM - 4:45PM
From Chaos to Clarity
  • 5:30PM - 6:30PM
The Invisible Rules of UX Careers
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