Dr Nick Fine
Principal UX Researcher | Digital Psychologist | Founder, UX PsychologyDr. Nick Fine is a London-based digital psychologist and Principal UX Researcher with over 20 years of experience in digital product development. With a PhD in Human-Computer Interaction and a BSc in Psychology, his academic work broke new ground in adaptive interfaces by linking interaction behaviours to Big Five personality traits.
As the founder of UX Psychology, Nick combines behavioural science with evidence-based design to deliver high-stakes digital systems across sectors—working with organisations like Coca-Cola, Jaguar Land Rover, GlaxoSmithKline, and the UK Home Office. His experience spans agency, enterprise, and government, where he has led cross-functional teams and championed scientific UX practices.
A regular speaker at global conferences and guest on industry podcasts, Nick is known for his expertise in personalisation, evaluative research, and the future of UX in an AI-powered world. His work continues to shape how organisations approach research-led, user-centred design.
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