Lena Kul

Lena Kul is the founder of kuːl, a boutique agency reshaping the way top talent is hired and supported in the product design and research world. With a career that spans design recruitment, UX research, and now entrepreneurship, Lena brings a rare, well-rounded perspective to both hiring and career growth.

Before founding kuːl, Lena worked at Miro, where she scaled high-performing design and research teams in hyper-growth, designer-driven environments. She’s successfully placed top talent from FAANG companies, Spotify, Zendesk, Shopify, and more—always with a human-centered, future-forward approach.

Now, Lena is on a mission to disrupt outdated recruitment practices. She offers tailored hiring services to companies looking to grow thoughtfully, and career advising for job seekers in Product Design and UX Research—all grounded in deep industry insight and a passion for helping others thrive.

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